Parkinson’s Disease psychosis (PDP) is a devastating neurological disease that affects the perceptions of a PD patient. This includes a range of perceptual disturbances, including minor illusions, hallucinations, and delusions with symptoms appearing as the disease progresses.

With the NUPLAZID team, we developed educational and promotional materials for consumers and HCPs to raise awareness for the condition. The goal is to incentivize HCPs to prescribe NUPLAZID and caregivers to report patient symptoms. Collateral included webpage redesigns, conference materials, symptom guides, emails, and even a collab with the owner of Mint Mobile along the way.